Business Value Acceleration

Here’s What Nearly Every Small Business Owner Secretly Wants … To Cash Out Big!

You’ve worked hard—years on end—to build a business you can be proud of.

Sleepless nights? Check.

Inconsistent cash flow? Check.

Great responsibility? Check.

You started the business to serve you, not the other way around. And yet, when it comes time to sell, it’s hard to execute that vision.

Did you know only 20% of small businesses on the market actually end up selling?

Here’s the surprising part: you’re often the biggest culprit. Most small businesses are structured in that they are too dependent on the owner.

Get your complimentary copy of The Owner’s Metric ebook to learn about owner dependence and the other 7 main drivers of business value.

Looking for a Buyer?

Sit from the vantage point of an acquirer for a minute. Many small business owners consider their endgame the last mile of a marathon, willing their bodies across the finish line. For the acquirer, it’s their starting line.

They're going to buy your business for a large dollar amount and want to know your company has legs . . . that it can grow quickly beyond what you've achieved. Many entrepreneurs look in the rear-view mirror; they want to be evaluated on what they've done in the past, how much profit they generated, how many employees they recruited, and so on … all past tense things.

And while those are good and important things for acquirers, they care more about maximizing their investment in the future. 

Speaking of investments, entrepreneurial sellers may focus on earnings and overlook the other half of the equation—the Market Multiple. This multiplier has a direct impact on business valuation. You can influence this multiple through four key intangible assets:

  • Amazing Team (aka human capital)

  • Loyal Customers

  • Dependable Operations

  • Awesome Company Culture

You must make your small business attractive to potential buyers before going to market. Think of a new restaurant’s soft opening; they work out the kinks with the menu, staff, and other important details before the grand opening. Focusing on the four intangible items above will differentiate your business from others.

Claim Your Nest Egg Plan

Your dream of selling your business is possible, but you’ll need a trusted advisor to walk alongside you. Deb Meyer, Certified Exit Planning Advisor, Certified Public Accountant, and founder of WorthyNest®, is dedicated to helping small business owners like you increase the value of the business.

Let’s connect for a free growth strategy session. In this no-obligation meeting, we’ll dive into your business goals, identify potential growth areas, and explore ways to build a resilient business primed for a successful transition—whether planning to sell, pass it to family, or simply future-proof.

Schedule your session today and maximize the full value of your business!